I have been advertising with ET Week since October of 2012. I believe that the general appeal of the publication comes from its blend of TV Listings, Editorial Content with the local advertisements. The fact that it its mailed to the home, means that my ad has a much better chance of being seen as compared to other papers that are just dropped off in stores. Most importantly, I get a very good response from my ads in ET Week and it feels great to hear that my customers enjoy reading it too!