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ET Magazine – 33 Years of Serving Long Island

By
Marc Piperno
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This October marks 33 years of delivering the most informative local direct mail magazine in our market. After publishing for over 3 decades, there is so much to be thankful for. Our ability to evolve stems from the demand and lessons we have learned from the resiliency and lasting friendships we have made with hundreds of small businesses.

From our humble beginnings as a free tv guide picked up at supermarkets, our mission has always been to enhance the “user experience” of our printed magazine. By creating more value for our readers, we have been able to deliver better results for our customers, that entrust us in helping with their marketing needs.

When visiting etweekmedia.com, you’ll find our digital editions, with an abundance of content. As you open each issue, you’ll find features on places to go with things to do, advice columns on fashion, health and wellness, personal development, travel, restaurant reviews and plenty of recipes, all brought to you by our talented in-house staff and contributing writers.

ET Week Media is optimistic about the opportunities that stand before us. Video streaming though our digital platform will soon become a part of our DNA that will enhance the awareness of keeping it local. By no means are we taking our foot off the print pedal. Traditional media at ET remains an integral part of a local businesses market reach. ET Magazine’s high impact, content driven magazine continues to remain a vital source for helping local merchants connect with their targeted markets.

Digital marketers continue to be challenged to perform for small business. Advertising on Google, Facebook or Instagram may seem to be the thing to do as a stand alone strategy, but the reality is, they reach only 3% of the 3-5 square mile radius of a local businesses core market. As a result, the demand for our print media continues to grow, providing more  opportunities for local businesses to saturate market reach.

Did you know that small businesses with 10 employees or less provide jobs for 80% of the workforce in the United States? Nothing could be more vital to our economy than supporting our local businesses. This is why we ask for you, wherever and whenever you can to shop local. I realize that on-line shopping is a prominent part of our lives, but we should be doing everything we can to shop local first. Give the local store owner the first chance for your business. Generally speaking on-line stores do not make donations to the high schools, local businesses do. On-line businesses do not employ people who need to work close to home, like the college student, single parent or senior citizen, like local businesses do. The brick and mortar business is the backbone of our towns, so please give them the first chance to make the sale.

We’ve had the privilege of working with so many entrepreneurs that are largely responsible for our existence and we thank them for it. To our wonderful contributing writers that have made ET Magazine a go to source, we could not be more grateful for your dedication in making ET what it has become today. To our loyal readers, who have embraced our magazine and continue to express their appreciation by patronizing our advertisers, we are indebted.

Last but not least we are blessed with an incredible team at ET that enables us to deliver on what we promise every single month. Without their dedication and enthusiasm, it would be impossible to succeed period!

Thank you for allowing us to serve you, as we look forward to more exciting new things to come.

God Bless
Marc Piperno, President
ET Magazine

Fashion & Beauty: DIY Halloween Costumes: Spooky Style Without the Stress

By
Rachael Severino
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Autumn is arguably the busiest time of the year, with school picking back up, various holidays rolling around, and the weather undergoing rapid change. While Halloween is a beloved festivity, actually picking out and acquiring a costume often falls to the backburner. Every year, you will hear friends, if not yourself, bemoaning the poor costume selection just two days before Halloween weekend. Should you find yourself remembering last minute that you need a costume this year, here is a list of easy, DIY costumes and outfits to help you maintain that festive, spooky look. 

There are two classic, last minute Halloween costumes: the cat and the witch. Let neither gender nor age stop you from donning a pair of cat ears or a pointed hat; anyone can cobble together these costumes. On the day of, you can still find a pair of fluffy or bedazzled cat ears at Party City, or, if you cannot make it to the store, you can make a pair. Two cardboard triangles precariously painted and glued to a headband and VOILA! You can now, with reasonable plausibility, declare your costume this year is a cat. 

A pointed hat might require an actual trip to Michaels. If this Halloween is a cold one, your witch robes can be your bathrobe. There is no reason your costume has to be uncomfortable! Or, give the little black dress in the back of your closet a second purpose. Congratulations, you are a witch. 

Dressing up as a favorite character from one of the many shows released since last Halloween is another fun, DIY route. If you have a long, blonde wig, you can declare yourself a Targaryen. If you own anything black and pinstriped, and possess a willingness to do two braids, you are officially Wednesday Addams. Remembering Halloween is happening sooner than a week out, you should be able to find various items and props to better flesh out the costume. For example, if you do have a blonde wig, maybe start hunting for a medieval style dress or knight’s armor to really sell the high fantasy look. 

While digging in your closet, perhaps you found a pair of cowboy boots you had convinced yourself you would wear. One night is not wearing an item a lot, but it is better than never. A cowboy hat, a brightly colored button up, and you are ready to go. A cow boy or girl for one night only! 

Halloween is meant to be a fun night, regardless of the level of effort put into your costume. Life is busy, and actually finding a costume can be unnecessarily stressful. Relax, and double check your closet for possible ideas. If finding a costume is too much this year, buy one of those sweatshirts that say costume on the front. Dress up, dress down, just make sure you eat a lot of candy. It is the only way to celebrate.

Health & Wellness: Immune Support for the Change of Seasons

By
Dr. Dawn Siglain
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There is no such thing as basic immune support.  Immune support should be specific and unique to each person.  For example, a lot of people throw around recommendations such as Vitamin C.  However, if you have extremely loose bowels, a high dose of Vitamin C could exacerbate your toilet time.  This is just one of many examples.  As a Naturopathic Doctor, I get hit with a lot of seemingly simple questions.  News flash – if I don’t know your entire medical history, I cannot give any medical advice.  Makes you wonder – how could a quick 15 minute visit to see a doctor for the first time be effective?

Labwork is key.  Vitamins, minerals, inflammatory and immune markers must be tested for a doctor to effectively evaluate your body’s needs.  Knowing what you are deficient in or if there are any toxic high levels are essential.  Vitamin A at high doses for a short period of time plays a very crucial role as an anti-viral, but if you start absorbing high levels then it is toxic.  This is because Vitamin A is a fat-soluble vitamin and gets stored in your adipose tissue and liver.  Too much and you can cause damage to your health.  Vitamin D is also wonderful for basic immune support but again it is a fat soluble vitamin and needs to be properly tested and prescribed.  Vitamin K helps the absorption of Vitamin D but guess what – also fat soluble so must be tested and monitored over time.  Zinc is also wonderful immune support and it also comes in lozenges to soothe a sore throat.  Topical iodine is another favorite of mine for a scratchy throat and it can be wiped right on your neck for antibacterial absorption.  Our body does not make it, so we must consume it.  Iodine helps to support your thyroid as well, but you want to make sure your levels are not too high.

   

I see a lot of patients suffering with autoimmune disease and a huge mistake I see over and over again is that they load up on immune stimulants which can further put their immune system into overdrive.  This will flare inflammation. Chronic inflammation is the root cause of autoimmune disease.  The answer instead is – immune modulation.  This can come in the form of proper nutrients, herbs and diet recommendations.

The last thing you want to do if you suffer from any autoimmune condition is to ramp up an already inflamed immune system.  Conventional medicine will suppress inflammation.  Naturopathic Medicine reverses chronic inflammation and calms down the firestorm burning in your body naturally.

Remember proper immune support is unique for each person.  It can even change from season to season.  Knowing what your body requires and following through by giving yourself what you need truly is the best self-care.

ET Recipe of the Month: Chicken and Grape Cauliflower Rice Bowl

By
Jackie Holzmaier
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Staying healthy goes far beyond physical activity. If you’re laying out a path toward healthier living, keep your brain’s fitness top of mind. As the command center of the body, it influences every aspect of life and requires healthy stimulation, nourishment and adequate rest. Consider a few key suggestions from the experts at the Mayo Clinic to keep your brain sharp: Satisfy Cravings with Healthy Foods

You can establish a strong foundation for brain health by consuming healthy, whole foods such as whole grains, fish, legumes and healthy fats, plus an abundance of fruits and vegetables, including grapes and leafy greens. Research suggests grapes help maintain a healthy brain. In a human study of elderly subjects with mild cognitive decline, UCLA researchers found consuming 2 1/4 cups of grapes every day preserved healthy metabolic activity in regions of the brain associated with early-stage Alzheimer’s disease.  For more information on grapes and brain health, visit GrapesfromCalifornia.com and find more tasty recipes that support brain health.

Chicken and Grape Cauliflower Rice Bowl

Servings: 4

YOU WILL NEED :

For The Chicken:

  • 1/2 tablespoon olive oil
  • 1 teaspoon minced garlic
  • 1 teaspoon minced fresh ginger
  • 1 teaspoon ground cumin
  • 1/2 teaspoon turmeric salt, to taste and pepper, to taste
  • 1 pound (3-4 pieces) small boneless, skinless chicken breast halves

Zucchini: 

  • 1 tablespoon olive oil
  • 2 medium zucchini, trimmed and cut into 3/4-inch chunks
  • 1 1/3 cups halved red Grapes from California

Cauliflower Rice:

  • 1 bag (1 pound) thawed frozen riced cauliflower
  • 1 tablespoon olive oil
  • 1 medium onion, chopped
  • 1/3 cup water
  • 2 large garlic cloves, minced
  • 2 teaspoons fresh ginger, minced
  • 1 tablespoon ground cumin
  • 1 teaspoon turmeric
  • 1 can (15 ounces) garbanzo beans, drained and rinsed well
  • 1/3 cup chopped fresh cilantro salt, to taste, and pepper, to taste

HERE’S HOW YOU DO IT :

To make chicken: In medium bowl, combine oil, garlic, ginger and cumin. Add turmeric, season lightly with salt and pepper, to taste, and whisk to blend. Lightly pound chicken pieces to even them out then turn to coat in oil-spice mixture. Let stand 20-30 minutes. Heat heavy, large skillet over medium-high heat until hot. Add chicken, smooth side down, and cook until golden brown underneath, about 4 minutes. Flip with spatula, reduce heat to medium and cook about 4 minutes until just cooked through. Transfer chicken to plate and tent with foil. Do not clean pan.

To make zucchini: In medium skillet over medium-high heat, heat oil until hot. Add zucchini pieces and cook, stirring often until crisp-tender, about 4 minutes. Remove from heat.

To make cauliflower rice: In colander, drain cauliflower well. In same large skillet used for chicken, add oil, onion and water over medium heat; cook, stirring until softened, about 3 minutes. Add garlic, ginger, cumin and turmeric; cook, stirring, 3 minutes. Add drained cauliflower and garbanzo beans; cook until hot, about 5 minutes. Stir in cilantro and season with salt and pepper, to taste. Divide cauliflower rice among four large soup bowls. Slice chicken against grain and arrange on top of cauliflower rice along with grapes and cooked zucchini. Serve warm.

Nutritional information per serving: 420 calories; 34 g protein; 42 g carbohydrates; 14 g fat (30% calories from fat); 2.5 g saturated fat (5% calories from saturated fat); 65 mg cholesterol; 280 mg sodium; 10 g #17146 Source: California Table Grape Commission   

#17146 Source: California Table Grape Commission Source: Family Features

Press Release: Best Move Fashions – Local Entrepreneur Brings Style and Community Spirit to Fort Salonga

By
Jackie Holzmaier
-

 

814 Fort Salonga Rd, Northport, NY 11768
(631) 240-2020.

What do fashion and finance have in common? Just ask Fran Lania, a longtime Fort Salonga resident who seamlessly transitioned from a 30-year Wall Street career to local boutique owner of Best Move Fashions in Northport. Celebrating its one-year anniversary on November 18th, Best Move Fashions has filled a crucial gap in the local market, offering a fresh, affordable perspective on men’s clothing in the local community.

Originally from Queens and of Italian descent, Fran’s journey from financial banker to boutique owner showcases her resilience and adaptability. Fran was inspired by her junior high school teacher and Carl Lanzisera, the owner of a brokerage firm where she began her career at 16. Her mentorship led her to excel in finance during the 1980s and following decades, then, to ultimately pursue entrepreneurship and community advocacy. After commuting to New York City for 32 years, Fran identified a need for a specialized men’s clothing store in her community. Drawing inspiration from the elegance of her idols, Jaclyn Kennedy-Onassis and her Grandmother, she infused Best Move Fashions with a personal touch that reflects her dedication to quality, elegance, and customer satisfaction.

Fran’s store is more than just a shopping destination; it’s a reflection of her meticulous attention to detail and big heart. She adds thought and time to every item she places in her store, ensuring that customers feel valued and understood. Her extensive product knowledge allows Fran to not require a receipt upon return, citing she knows what it’s like to forget to return an item or lose a receipt and wants to humanize the whole return experience for her customers.  

“Does this coat need to be steamed?” Fran muses aloud, paying meticulous attention to the way a blue coat falls on the hanger in her hand, her voice blends with The Beatles playing softly in the background.  “I have moved from Wall Street to Main Street and learned that acceptance is one key to life… You also have to keep the faith alive. And always remember to give back where you can.” This philosophy guides her approach to both business and life, helping her manage expectations while celebrating the joys of repeat customers, adapting to emerging trends and giving back to the local community.  Fran’s commitment extends beyond her store. She donates overstock and off-season items monthly to The INN at Hempstead, a nonprofit that provides essential services to those in need. She also sells and supports Nine Line Apparel, a veteran-founded company focused on reviving American manufacturing. These efforts highlight her dedication to making a positive community impact. 

Today, Fran focuses on offering a convenient shopping experience for men who prefer to avoid the long and dreaded mall trips. Best Move Fashions provides a diverse range of high-quality apparel across various price points, reflecting Fran’s entrepreneurial spirit and commitment to the Fort Salonga community.  With her unique blend of personal touch, community support, and industry expertise, Fran is set to make a lasting impact.

Up Close: Nappi’s Nook

By
Jackie Holzmaier
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204 Smithtown Boulevard
Nesconset, NY 11767
(631)-406-7610

Website: nappisnook.com

A beloved Nesconset destination for breakfast and lunch has undergone an exciting transformation and is open for business under a new name and ownership, Nappi’s Nook. 

Established by brothers Stephen and Jason Nappi, this beloved eatery is a tribute to their deep community ties, passion for creating a chic space for families and friends, and a genuine love for exceptional food. “This space has a rich history,” says Stephen Nappi. “It was once Corner Cafe, then JT’s Corner Cafe, and before that, Jan’s Boutique Cafe. We wanted to honor that tradition of serving breakfast and lunch because it’s something unique.”

Since reopening, Nappi’s Nook has quickly earned acclaim for its delectable meals and exceptional service. The addition of an outdoor seating area has further enriched the dining experience while the charming personalities of all staff ensure that every morning at Nappi’s Nook seems like it’s a home-cooked meal.  

The menu features inventive dishes and creative twists, including the short rib Benedict and short rib grilled cheese, alongside a diverse selection of gourmet burgers and mac and cheese variations. However, it’s the pancakes that truly captivate the hearts of diners. Thick, fluffy, and generously portioned, they are the stars of the show. The “Pancake Challenge,” where guests attempt to finish a hearty stack of four pancakes in under eighteen minutes, has become a popular attraction. 

For a lighter option, try the “Skinny Elvis”, featuring organic rolled oats, chia seeds, bananas, and peanut butter.  For those with a sweeter tooth, the “Berry-Licious Belgian Waffle” with berry compote, whipped cream, and raspberry drizzle. The menu also features dishes named after family members—such as the “D-Nyce,” “The Jeann E,” and “Ronnie’s Short Stack”—celebrating the Nappi heritage. Stephen’s playful humor adds to the restaurant’s charm; when asked about approximately how many dishes are broken daily, he humorously remarks, “I tell my staff that my Nonna carried all the plating here on her back from Italy and to treat ‘em with a ‘lil respect!” This spirited approach reflects the restaurant’s inviting nature and welcoming ambiance.

Whether it’s a birthday party, graduation or any special occasion, Nappi’s Nook offers catering services, room rentals and takes care of all the details, bringing your event to life! Their commitment to quality and hospitality extends to every aspect of their service, from the food they serve to the care they take in preparing it. “We promise to purchase high-quality food and products from local vendors while using our skills to handle and prepare food safely,” says Stephen. 

The Nappi brothers are dedicated to supporting local businesses, sourcing ingredients and supplies from neighboring vendors, and contributing to local little league teams. They actively engage with the community through raffles and drawings, regularly donating gift cards. 

With its inviting atmosphere, delectable dishes, and strong community ties, Nappi’s Nook invites you to be a part of its ongoing story. Whether you’re gathering with family, enjoying a meal with friends, or hosting a special event, Nappi’s Nook promises a warm welcome and an exceptional dining experience. As Stephen aptly puts it, “From our family to yours, let us know how we can make your visit special. It my goal to bring passion to your plate and a smile to your stomach.”

Come experience the charm and flavor of Nappi’s Nook — where every meal feels like a family gathering and every visit is a chance to create lasting memories. 

-Jaclyn Holzmaier

Skyluxe Construction

By
Art Department
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Commack October 2024

By
Art Department
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Sports Corner: Improve your game – Pro tips from X-Golf Commack

By
Christopher A. Hicks PGA, CPI.
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Bunkers – Greenside and how to improve while not giving into fear!

Fear of hitting it too far for a short shot leads most amateur golfers to decelerate the bunker shot in the forward swing.  That’s the worst thing that you can do because chances are you are going to leave it in the bunker!

Think in terms of goals:  1) Your first goal is to get it out of the bunker!  2) Second goal is to get it on the green and your 3) third goal is to get it close to the hole.

Sometimes all three goals are not realistic to attempt.

I had the great privilege of working for one of, if not the best, bunker player in the world when I was 21.  I asked him his secret one day and he said, its simple….thump the sand (or be aggressive aka accelerate)  and glide the club under the ball and finish with the body on the front side and the hands high.

I laughed and said, “So you are telling me the secret is “THUMP AND GLIDE??”  “Listen if you didn’t want to tell me you could say you weren’t going to tell me LOL.  But you know what?  That is truly the secret to becoming a good greenside bunker player!  

It takes a correct setup and the the right movement, and it DOES TAKE PRACTICE to start getting a feel for the swing and body movement but when you start to get it, the fear goes away and so do those horrific shots that you leave in the bunker or skull over the green.

Two things that will help you in the bunker and anywhere else when you are near the green…. 

  • Imagine a ball in your right hand and you are going to throw it underhand to your target, think about the motion you would use to do that.  The club is just an extension of your arms, make the same movement with the club and your body that you just did with that tossing motion.
  • Imagine the golf ball sitting on a 1 dollar bill and the ball is right on Georges Face.  You enter the sand on one side of the bill and exit the sand on the other side of the dollar.

This means that your swing arc, well where is the bottom of it?  Compared to any other swing, our lower part of the swing arc is well under the ball, much lower than for any other shot.  So you need to 1)add plenty of knee flex and 2) stay down as you come through impact and 3) THEN you come up to your finish position.

Lastly, what type of sand do you typically play out of?  Is it firm or clay based without  a lot of top-sand?  Then you need to choose a wedge with very, very, little bounce because that wedge will need to dig a little to get and stay under the ball.

What if you are playing in Florida at a Muni course and they have sugar sand in the bunkers (light and fluffy) then you need a wedge with a lot of bounce so it will come up and won’t just dig as you try to swing through the shot.

The bunker shot is not a hard shot, cripes….it’s the one shot that we don’t even hit the ball!!  So don’t set up like you are going to hit the ball.  It just takes a little time and practice to get decent out of the greenside bunkers.  You are now going to say you don’t have a practice bunker to use.  Do you have a course you play at the has twilight golf times?  If you get the last twilight time you can go out there and hit a bunch of bunker shots and practice without worrying about anyone behind you!  (just make sure and rake the bunkers when you are done).  Do you have a beach nearby?  When I lived in Florida, my condo was on a huge lake and it had a sand beach, guess where I practiced my bunker game?  EXACTLY!  Where there is a will there is a way. Swing Free!

Out & About: Autumn on Long Island

By
Jackie Holzmaier
-

Dive into the heart of autumn with our curated guide to Long Island’s best farm destinations. Explore these charming locales to make the most of your fall season!

Albert H. Schmitt  Family Farms
6 Bagatelle Rd, Dix Hills (631) 549-3276
Located in Dix Hills, this farm is a must on your fall bucket list. With the friendliest service from when you walk through the gates until you leave, Albert H. Schmitt Family Farms offers a pumpkin patch complete with a pumpkin house and plenty of photo-ops, a hayride, fall decorations, and fresh preserves.

Kerber’s Farm
309 W Pulaski Rd, Huntington (631) 423-4400
This quaint farm in Huntington is a great place to spend a Saturday morning with the family in the fall. In addition to fresh-baked pies and pastries, there’s plenty of merchandise available for purchase inside. Take a stroll through the back to see where their crops are grown, play giant Jenga, and visit the animal pens where they have chickens, sheep, pigs, goats, and more!

Richters Orchard
1 Richters Orchards Driveway, Northport (631) 261-1980
No need to drive all the way out east for locally-grown apples. Richters has been
a family owned and operated orchard in Northport for well over a century. The grounds are beautiful and the produce is delicious, from apples, to peaches, to preserves. And be sure to say hi to Gromit the Corgi when you stop by!

Schneider’s Farm
316 Old Country Rd, Melville (631) 673-5844
Stop by Schneider’s in Melville for fresh produce and gorgeous flower bouquets. They’ve got you covered for all your fall needs, too – from gourds, to pumpkins, to bails of hay, and their apple pie is to die for!

Smithtown September 2024

By
Art Department
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Northport September 2024

By
Art Department
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About ET Week

ET Week Media was established in 1991, producing a variety of print/digital media products that includes a monthly lifestyle magazine, dining and entertainment guide, a four color gloss coupon magazine, as well as a multitude of other direct mail media products.

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