This issue marks 31 years of delivering the most informative local direct mail magazine in our market. For the first time in almost 3 years I can say with confidence, the worst of Covid is in the rear view mirror.
In spite of the “Covid Era”, ET Magazine remains standing amongst the strength and courage of our fellow business owners and for that, we could not be more proud and grateful.
After publishing for over 3 decades there is so much to be thankful for. From our humble beginnings as a free tv guide picked up at supermarkets, our mission has always been to enhance the “user experience” of our printed magazine, so we can provide our advertisers with the best chance of connecting with their customers.
Visit us at etweekmedia.com. Its easy to navigate, while delivering even greater value to our readers. Here, you’ll find our digital editions, an abundance of content, including places to go with things to do, advice columns on fashion, health and wellness, personal development, travel, restaurant reviews and plenty of recipes, all brought to you by our talented staff of contributing writers.
Improving reader engagement has always been the hallmark of our success, providing more opportunities for local businesses to connect with their targeted audience.
By no means are we taking our foot off the print pedal. Traditional media at ET remains an integral part of our customer’s marketing plan. ETs high impact, content driven magazine continues to remain a vital source for local merchants to penetrate their targeted market with blanket coverage.
Advertising companies that offer digital marketing services alone continue to be challenged to perform for small business. Advertising on Facebook or Instagram may seem to be the thing to do as a stand alone strategy, but the reality is, it reaches only about 3% of the 3-5 square mile radius of a businesses core market. As a result, the demand for print media at ET Magazine continues to grow.
This is why we ask for you to support local businesses where you live. I realize that on-line shopping is a prominent part of our lives, but we should be doing everything we can to shop local first. Give the local store owner the first chance for your business. Generally speaking on-line stores do not make donations to the high schools, local businesses do. On-line businesses do not employ people who need to work close to home, like the college student, single parent or senior citizen, local businesses do. The brick and mortar business is the backbone of our towns, so please give them the first chance to make the sale.
We’ve had the privilege of working with so many entrepreneurs that are largely responsible for our existence and we thank them for it. To our wonderful contributing writers that have made ET Magazine a go to source has kept our readers engaged, we could not be more grateful for your dedication in making ET what it has become today. To our loyal readers, who have embraced our magazine and continue to express their appreciation by patronizing our advertisers, we are indebted.
Last but not least we are blessed with an incredible team at ET that has worked tirelessly through one of the most challenging periods in our history. Without their dedication and enthusiasm, it would have been impossible to succeed period!
Thank you for allowing us to serve you, as we look forward to more exciting new things to come.
God Bless.
Marc Piperno
Publisher, ET Magazine
20 lucky winners will win $500 each in prizes totaling $10,000. 