814 Fort Salonga Rd, Northport, NY 11768
(631) 240-2020.
What do fashion and finance have in common? Just ask Fran Lania, a longtime Fort Salonga resident who seamlessly transitioned from a 30-year Wall Street career to local boutique owner of Best Move Fashions in Northport. Celebrating its one-year anniversary on November 18th, Best Move Fashions has filled a crucial gap in the local market, offering a fresh, affordable perspective on men’s clothing in the local community.
Originally from Queens and of Italian descent, Fran’s journey from financial banker to boutique owner showcases her resilience and adaptability. Fran was inspired by her junior high school teacher and Carl Lanzisera, the owner of a brokerage firm where she began her career at 16. Her mentorship led her to excel in finance during the 1980s and following decades, then, to ultimately pursue entrepreneurship and community advocacy. After commuting to New York City for 32 years, Fran identified a need for a specialized men’s clothing store in her community. Drawing inspiration from the elegance of her idols, Jaclyn Kennedy-Onassis and her Grandmother, she infused Best Move Fashions with a personal touch that reflects her dedication to quality, elegance, and customer satisfaction.
Fran’s store is more than just a shopping destination; it’s a reflection of her meticulous attention to detail and big heart. She adds thought and time to every item she places in her store, ensuring that customers feel valued and understood. Her extensive product knowledge allows Fran to not require a receipt upon return, citing she knows what it’s like to forget to return an item or lose a receipt and wants to humanize the whole return experience for her customers.
“Does this coat need to be steamed?” Fran muses aloud, paying meticulous attention to the way a blue coat falls on the hanger in her hand, her voice blends with The Beatles playing softly in the background. “I have moved from Wall Street to Main Street and learned that acceptance is one key to life… You also have to keep the faith alive. And always remember to give back where you can.” This philosophy guides her approach to both business and life, helping her manage expectations while celebrating the joys of repeat customers, adapting to emerging trends and giving back to the local community. Fran’s commitment extends beyond her store. She donates overstock and off-season items monthly to The INN at Hempstead, a nonprofit that provides essential services to those in need. She also sells and supports Nine Line Apparel, a veteran-founded company focused on reviving American manufacturing. These efforts highlight her dedication to making a positive community impact.
Today, Fran focuses on offering a convenient shopping experience for men who prefer to avoid the long and dreaded mall trips. Best Move Fashions provides a diverse range of high-quality apparel across various price points, reflecting Fran’s entrepreneurial spirit and commitment to the Fort Salonga community. With her unique blend of personal touch, community support, and industry expertise, Fran is set to make a lasting impact.
20 lucky winners will win $500 each in prizes totaling $10,000. 