This October marks 33 years of delivering the most informative local direct mail magazine in our market. After publishing for over 3 decades, there is so much to be thankful for. Our ability to evolve stems from the demand and lessons we have learned from the resiliency and lasting friendships we have made with hundreds of small businesses.
From our humble beginnings as a free tv guide picked up at supermarkets, our mission has always been to enhance the “user experience” of our printed magazine. By creating more value for our readers, we have been able to deliver better results for our customers, that entrust us in helping with their marketing needs.
When visiting etweekmedia.com, you’ll find our digital editions, with an abundance of content. As you open each issue, you’ll find features on places to go with things to do, advice columns on fashion, health and wellness, personal development, travel, restaurant reviews and plenty of recipes, all brought to you by our talented in-house staff and contributing writers.
ET Week Media is optimistic about the opportunities that stand before us. Video streaming though our digital platform will soon become a part of our DNA that will enhance the awareness of keeping it local. By no means are we taking our foot off the print pedal. Traditional media at ET remains an integral part of a local businesses market reach. ET Magazine’s high impact, content driven magazine continues to remain a vital source for helping local merchants connect with their targeted markets.
Digital marketers continue to be challenged to perform for small business. Advertising on Google, Facebook or Instagram may seem to be the thing to do as a stand alone strategy, but the reality is, they reach only 3% of the 3-5 square mile radius of a local businesses core market. As a result, the demand for our print media continues to grow, providing more opportunities for local businesses to saturate market reach.
Did you know that small businesses with 10 employees or less provide jobs for 80% of the workforce in the United States? Nothing could be more vital to our economy than supporting our local businesses. This is why we ask for you, wherever and whenever you can to shop local. I realize that on-line shopping is a prominent part of our lives, but we should be doing everything we can to shop local first. Give the local store owner the first chance for your business. Generally speaking on-line stores do not make donations to the high schools, local businesses do. On-line businesses do not employ people who need to work close to home, like the college student, single parent or senior citizen, like local businesses do. The brick and mortar business is the backbone of our towns, so please give them the first chance to make the sale.
We’ve had the privilege of working with so many entrepreneurs that are largely responsible for our existence and we thank them for it. To our wonderful contributing writers that have made ET Magazine a go to source, we could not be more grateful for your dedication in making ET what it has become today. To our loyal readers, who have embraced our magazine and continue to express their appreciation by patronizing our advertisers, we are indebted.
Last but not least we are blessed with an incredible team at ET that enables us to deliver on what we promise every single month. Without their dedication and enthusiasm, it would be impossible to succeed period!
Thank you for allowing us to serve you, as we look forward to more exciting new things to come.
God Bless
Marc Piperno, President
ET Magazine
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